When you go to list your amazing new item on Etsy, you want to be as clear as you can be about what your customers are receiving. It has been said that many people who have a question about an item simply leave your store and go to the next, because they don't want to be bothered to open a conversation with you when they could get the same thing, no questions needed, from an Etsy neighbor.
I have below 33 questions that you should consider while filling out your Etsy listing! Not all of the answers have to go in your description... there are many places to slip these in, including...
-Title
-Tags
-Pictures
-Attributes and
-Shipping
But they should all be answered somewhere in your listing page! Are you ready?
33 questions to answer in your product descriptions...
when you list your items on Etsy.
- What is the price?
- What variations are included in this listing?
- What is the available quantity?
- What are the shipping measurements?
- How long does it take to get this item mailed out?
- Will you offer international shipping?
- Do domestic or local orders get free shipping?
- Will I add a handling fee, and how much?
- Is this a custom, digital, one of a kind, vintage, ready to order or made to order item?
- What is this item?
- Who is it for?
- What is it used for?
- How does this item work?
- Do buyers get the item pictured, or one similar?
- How old is the item, if an antique?
- What materials are used?
- What are the measurements of you product, and is it adjustable?
- What are the colors?
- For soaps or candles, etc, what are the scents?
- What special features does your product have? Do you give proceeds to a ministry, use purely cotton wool, make it hypoallergenic... what makes your item special or different, what do you purposefully do that you could share to sell this item to your customers?
- Will the buyer need anything to complete the order?
- How will the buyer get this item?
- What is included in this order?
- What is not included in this listing but might be included in the pictures?
- How do you make this item (if handmade), or what is it's story (if vintage)?
- How do buyers care for your item?
- How does your item come packaged? What precautions do you take to make sure your product arrives safely?
- Do you offer gift wrapping?
- Are there any terms of your trade that need defined for buyers? If so, which ones, and how will you define them?
- Are there any allergy warnings you need to mention (for food, soaps, clothing, etc.)?
- Do you need to put a disclaimer due to the difference in screen colors or the variability of a handmade item or variegated coloring scheme, to be clear that the shade is close but might not be exact to what is seen?
- Will you take returns or exchanges, and how?
- And always ask yourself, can I naturally link to my shop reviews, related shop product, or my shop front to draw buyers further into my brand?
Answering these 33 questions will go a long way to make sure that your shoppers don't leave without giving your item the attention it is worth because they are left with questions! Do you have any that you would add? Is there one that you just realized you have not answered in your product pages? Share with us in the comments below!
Rejoicing in the Savior,
Bri
"In your hearts honor Christ the Lord as holy, always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you; yet do it with gentleness and respect." -1 Peter 3:15
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